![]() Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant The concept of blue ocean strategy was first introduced in the 2005 book " Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by professors W. What is the Blue Ocean Strategy? Definition and Origin Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. ![]() ![]() However, many firms fail at successful implementation due to common pitfalls.Properly implementing the blue ocean strategy can help companies achieve rapid growth and increased profits.It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff.Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals.Register here for FREE! A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL DR At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. ![]() But what exactly is it and why does it matter? This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success.Īs experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. ![]()
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